Monday 24 August 2009

Monday 17 August 2009

Year One Summer Project


The project is simple – Only using a black pen and the colour orange produce 10 drawings on 10 pieces paper measuring 10cm by 10cm.

Keep your eyes open - observe. You can draw anything you like from life, the limitation in format, size, colour and medium should restrict your drawings and force you to produce 10 graphical exercises. Look at weight of line as much as wit - you may play with adding quirky slogans and illustrate from them. Or, a diagramatic drawing of a house or interior.

They don't have to be works of art you have spent hours on - learn to 'symbolise and summarise'.

Why not upload your observations and chat about the project amongst yourselves before you start the course.

Welcome Year One FdA

Hello all,

I’d like to welcome you to Year One of the FdA Design course and hope you have had a decent summer, despite the rubbish weather.

We’ve decided to send you a summer project to keep you company and hopefully give you a little something to discuss during induction week. I would also like to introduce you to the official Blogspot we have set up for you – www.fdadesign.blogspot.com. We would like to encourage you to use this area of the tinterweb throughout the year. For now, it is the perfect place to introduce yourselves and hopefully help each other out with the project. Perhaps you’ll share ideas, research, or even some of the final pieces.

In the meantime, enjoy the rest of your summer and I look forward to meeting you all in September.

Richard Johnson
Year One Course Leader

Wednesday 5 August 2009

Brand Development Case Study


Case study from Fluid Design on the reboot of an existing franchise, with emphasis on how research informed the final design solutions.

A good chance to look at a brief and how it's broken down.

http://www.fluidesign.co.uk/#/casestudy/?projid=38