Literally...Audi have teamed up with British ad agency Bartel Bogel Hegarty (BBH) London, designing a very clever advert with the theme 'Unbox the box'. This refers to the shape of the Audi model's that were box like and pre dated the new more streamlined Q5 model. Upon viewing the advert a well know saying immediately came to mind; 'Think outside of the box', something that BBH and Audi have obviously done when creating the advert concept and something that as designers we should all be familiar with. A brilliant example of animation too.
Link to advert: http://uk.youtube.com/watch?v=N7ZsNieEUSY
Link to BBH: http://www.bartleboglehegarty.com
